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By using our Services, you are agreeing to the Terms of Service (“Terms”). Some of our Services allow you to submit or store content including but not limited to press releases. When submitting or storing content to or through our Services, you must adhere to our editorial guidelines for a maximum media reach.Please read them carefully to ensure your content gets syndicated by traditional media sites.
Quality Content
All press releases submitted to Blockchain PR should:
- Be written in an acceptable press release format
- Avoid inflammatory language, hyperbole, and unattributed opinion, or invasion of someone’s privacy
- Be accurate and free of potentially libelous material
- Clearly identify opinions in quotes or attribute these statements as opinions belonging to the organization, and not state them as fact
- Cite from a fact-checked news source
- Contain explicit attribution to an authorized source such as court documents
- Be free of content intended to harm or exact revenge upon an individual or group
- Not be threatening, abusive, menacing, offensive, violent, intimidating or otherwise objectionable
- Not make attempts to incite fear or panic, including but not limited to releases predicting the end of the world or terrorist attacks
- Not intend to harm or exact revenge upon an individual or group, which is defined as content that is deemed intended to: (i) incite, advocate or express hatred, bigotry, racism or gratuitous violence; (ii) promote personal opinions attacking an individual or group; (iii) maliciously affect a company’s stock; (d) stalk, defame, defraud, degrade, shame or victimize an individual or group
Blockchain PR will review your press releases before distribution to ensure that content is newsworthy, accurate, and in an acceptable format. Attention to the following guidelines will help your press release get speedy approval and distribution on our platform.
All press releases must contain a clear, timely and newsworthy angle, and be free of advertising hype, direct address, and spam. Press releases should incorporate the following features/qualities:
Newsworthy Content
Common news angles include timely information about a new product or service, business expansion or recent event, an organizational or a community milestone like an anniversary or award or the issuance of a tip sheet or expert opinion on a topic currently in the news. The news announcement must be clearly stated in the headline.
Objective Tone
Blockchain PR press releases should be free of hype flags and direct addresses (i.e. “you”, “I”, “we”, etc.) unless used within a quotation from a spokesperson from a company or organization. Direct address is a flag that the content is an advertisement rather than a news release. Similarly, hype flags — exclamation points, hyperbolic product/service claims, descriptions of a product or service as AMAZING, or the use of upper case characters to create emphasis — challenge the credibility of your news announcement.
Legally Accurate
“>Blockchain PR requires a case number, court of record, complaint number or other sufficient documentation for all press releases referencing legal action or criminal matters.
Written Authorization
In certain cases, such as with network marketing companies, with the use of a stock ticker symbol, or with major corporate announcements such as (but not limited to) those related to M&A, Blockchain PR may require written authorization from a company executive before a press release is approved for distribution. Independent representatives of network marketing companies, MLM or party plan companies must always obtain the express consent of the company’s executive.
Financial topics/Cryptocurrency
Any financial-related topics including but not limited to Cryptocurrency, NFT, etc. must provide full transparency for verification, including contact information and postal address on the website(s) and/or social media pages.
Valid Contact Information
Blockchain PR press releases must contain a valid contact name, phone number, and email address in the contact information.
Standard Length
Blockchain PR press releases should be between 300 and 800 words. The length of your release directly affects its distribution; press releases that are overly short or long may have trouble being indexed in search engines.
Formatting
Blockchain PR press releases cannot contain HTML tags and other formatting such as non-standard characters, tables, or forced line breaks. Releases also should not be written partially or entirely in all capital letters. Before submitting your release, please ensure all links in your release are fully functional. If your website is not available or fully functional at the time of editorial review, you will need to remove the links from your release or wait until the website is in operation to submit.
Standard Grammar and Spelling
Blockchain PR press releases should be free of spelling and grammatical errors. Although jargon and acronyms are commonplace in natural language, make sure to include definitions for industry jargon so the average person can understand as well.
Email Addresses
Blockchain PR does not recommend the use of email addresses within the body of the press release. If an email address is included, our editorial team will modify the email address to be in this format Name (at) example (dot) com
Accepted File Types
Blockchain PR only accepts releases containing images with the following extensions: .jpeg, .gif, .png.
A Clear News Source
Blockchain PR requires a clear news source to be identified in the headline. The news source is the company or organization that is issuing the release. If your agency, firm or business is distributing on behalf of a client, then the source would be the client’s company or organization’s name. It should also be clear how that company or organization relates to the news announcement.
Excluded Content
Blockchain PR does not distribute:
False or Misleading Content
Content that is verifiably untrue or misleading.
Advertisements
If your press release is primarily aimed at selling a product or service, then it is an advertisement and not a press release. A good press release informs the media and the general public about a newsworthy topic. If the primary purpose of the document is to sell without any other newsworthy element, then it will be denied publication.
Academic Writing Services
Blockchain PR does not publish releases that promote and/or link to academic writing services. This includes essay, dissertation, thesis, application, research, paper, assignment, and/or homework writing services.
Sexually Explicit Content
To ensure the integrity of our service for all, Blockchain PR does not accept content about sexually explicit material or products. Press releases should not contain references or links to explicitly sexual material, illegal material or profane language. Please note that all 18-and-older websites are considered sexually explicit.
Link SPAM
Please limit your link count to 1 per 100 words. This policy is in place to protect the value of the links in a press release and the value of links within the Blockchain PR network.
Reprints
News and feature images, articles, opinion columns, editorials or news stories from other websites or publications, especially if they are copyrighted, are not press releases.
Duplicate Content
Each press release can only be distributed once through Blockchain PR. In addition, a significant majority of each press release must be original content. Templated content is not permitted. Using copyrighted content from other sources is a violation of Blockchain PR’s Terms of Service.
Potentially Malicious
Blockchain PR does not distribute content that in our opinion could harm or exact revenge upon an individual or group. This content is defined as anything that may: incite, advocate or express hatred, bigotry, racism or gratuitous violence; promote personal opinions attacking an individual or group; maliciously affect a company’s stock; or stalk, defame, defraud, degrade, shame, or victimize an individual or group.
Third-Party Legal Releases
Blockchain PR only accepts press releases from law firms in which the firm is representing one of the parties in the case. Blockchain PR does not accept press releases regarding legal cases from third-party firms.
Adverse to our Ethos
Blockchain PR does not distribute content that is contrary to our beliefs in promoting an open and inclusive society.
Unauthorized Ticker Symbols
“>While we encourage our clients to use any ticker symbols they are authorized to use in their press releases, we will need to receive the proper authorization from the source company for each ticker symbol used.
Online Gambling
Blockchain PR does not publish releases that promote or link to online gambling, fantasy sports, and related sites that utilize a “pay-to-play” model for participation.
Gun Topics
Press releases promoting the sale of handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns, 3D-printed guns and any parts or component, whether finished or unfinished, that’s essential to or enhances the functionality of a gun.
Payday or Short-Term Loans
Blockchain PR does not publish releases that promote or link to payday, short-term or other unsecured loan services.
Online Pharmaceuticals
Blockchain PR does not accept releases from online pharmacies or websites that sell prescription drugs unless both the website and release explicitly state that a doctor’s prescription is required for purchase. In addition, pharmaceutical sites that are acceptable must be located within the United States or the United Kingdom.
Tobacco
Press releases promoting the sale of tobacco or any products containing tobacco, its consumption, or simulate tobacco smoking, e.g. vaping, e-cigarettes, herbal cigarettes.
Weight Loss Products
Blockchain PR does not allow any weight loss products or ingredients.
Health Supplements
Blockchain PR does not publish releases that promote or link to online gambling, fantasy sports, and related sites that utilize a “pay-to-play” model for participation.
Easy Money Schemes
Blockchain PR does not accept releases that promote make-money-online, work-from-home programs or get-rich-quick schemes
Sexual Enhancement Products
Blockchain PR does not allow press releases that promote sexual enhancement products
Stock Recommendations
Blockchain PR does not accept releases that promote stock picks, trading bots, newsletters, alerts, recommendations, advice, or reviews. Publicly traded companies may still promote their own news.
BlackHat SEO Tactics
Blockchain PR does not allow releases to promote or link to Black Hat SEO tactics and services. These types of services include, but are not limited to, keyword stuffing, link buying, and selling, link stuffing, over-hyphenated domains, paid social media followers, and reputation management.
Forex Trading Platforms
Blockchain PR does not accept releases that promote the use of Forex trading platforms, Forex trading demo accounts, Leveraged or Funded Forex trading accounts, or AI-based Forex trading tools or bots. Organizations may submit releases that promote news about the Forex industry as a whole.
Viruses, Scripts, and Codes
Blockchain PR does not accept releases that contain or link to any viruses, scripts, programs, web pages or any code that destroys, alters, or inhibits the operation of any computer systems.
Legal News Guidelines
Legal press releases should only be accepted if
The client is a law firm, or represented by an agency or agent who is clearly identifiable and the address of the law firm is clearly presented on their website.
The purpose of the release is not to influence public opinion about a particular case or announce a pending filing of a lawsuit.
It includes the case number(s) related to the content.
Press releases about legal cases and political matters can:
Announce the winning of a lawsuit.
Contain fair comment of a political or public figure as long as this content does not cross over into libel territory
Express the opinion or official stance of an organization on a public issue or current event, however, opinions must be put into the form of a quote and properly attributed to the organization making the statement
Press releases about legal cases are not:
Announcements of intentions to file a court case against an individual or group.
Potentially libelous, which is defined as content that falsely depicts or implies a person: (a) has committed a crime or is guilty of illegal activity; (b) lacks mental capacity; (c) has engaged in immoral behavior; (d) has a loathsome disease.
Interpretations of legal proceedings: (a) all claims about events surrounding a court case need to be attributed to court documents; (b) until a case is decided, events cannot be interpreted, but only detail what court documents allege.
Legal News Guidelines
Political press releases should only be accepted if:
1
We should presume that State & National political campaigns will have an email address, a campaign address, and a website. These should be required to use an email address associated with the campaign website
2
Local races for smaller offices will be more difficult to evaluate because they might not always have a website or structured campaign operations. However, our client should always be identifiable through social media presence. The client must share their LinkedIn page with us.
3
Releases should not be accusatory or negative. They should represent the policies, activities, and goals of the candidate(s).
Press releases about political matters can
Contain fair comment of a political or public figure as long as this content does not cross over into libel territory
Express the opinion or official stance of an organization on a public issue or current event, however, opinions must be put into the form of a quote and properly attributed to the organization making the statement